(fra kommisjonsforordningen)

(1) Regulation (EU) 2024/900 lays down harmonised rules for political advertising and related services and on the use of targeting techniques and ad-delivery techniques that involve the processing of personal data in the context of online political advertising. As mentioned in recital 2 of Regulation (EU) 2024/900, political advertising can be disseminated or published via traditional offline media, such as newspapers, television, and radio, but also increasingly via online platforms, websites, mobile applications, computer games and other digital interfaces.

(2) Article 11(4) and Article 12(7) of Regulation (EU) 2024/900 require the Commission to adopt implementing acts establishing, respectively, the format and template of the labels referred to in Article 11(3) of that Regulation and the format and technical specifications for the transparency notices referred to in Article 11(1)(e) and Article 12 of that Regulation.

(3) Article 11(1) of Regulation (EU) 2024/900 requires political advertising publishers to ensure that each political advertisement is made available together with the following information in a clear, salient and unambiguous way: (a) a statement that it is a political advertisement; (b) the identity of the sponsor and, where applicable, the entity ultimately controlling the sponsor; (c) where applicable, the election, referendum, legislative or regulatory process to which the political advertisement is linked; (d) where applicable, a statement that the political advertisement has been subject to targeting or ad-delivery techniques; and (e) a transparency notice containing the information referred to in Article 12(1) of that Regulation, or a clear indication of where it can be easily and directly retrieved. Pursuant to Article 11(2) of Regulation (EU) 2024/900, political advertising publishers are also required to ensure the completeness of the information listed in paragraph 1 of that Article, and the accuracy of the information of where the transparency notice can be retrieved.

(4) Pursuant to Article 11(3) of Regulation (EU) 2024/900, the information referred to in Article 11(1) of that Regulation is to be provided in the form of a label included in the political advertisement and adapted to the medium used by the political advertisement. According to Article 11(3), second subparagraph of Regulation (EU) 2024/900, such labels are to be prominent, are to enable individuals to easily identify a political advertisement as such and are to remain in place if the political advertisement is further disseminated.

(5) Article 11(1)(e) of Regulation (EU) 2024/900 requires political advertising publishers to ensure that each political advertisement is made available together with a transparency notice containing the information referred to in Article 12(1) of that Regulation, or with a clear indication of where such transparency notice can be easily and directly retrieved. Pursuant to Article 12(3) of Regulation (EU) 2024/900, transparency notices are to be included in each political advertisement or always be easily retrievable during the period of publication of the political advertisement. They are also to be kept up to date during the entire period of publication of the political advertisement, presented in a format which is easily accessible and, at least when the political advertisement is made available electronically, available in a machine-readable format, and they are to be written in the language of the political advertisement.

(6) As highlighted in recital 87 of Regulation (EU) 2024/900, information to be provided on the use of targeting techniques and ad-delivery techniques should be presented in a format which is easily accessible, clearly visible, user-friendly, including through the use of plain language, and accessible for persons with disabilities.

(7) In addition, Article 12(4) of Regulation (EU) 2024/900 requires political advertising publishers to retain their transparency notices together with any modifications that were made to those notices for a period of seven years after the last publication of the political advertisement concerned.

(8) Furthermore, Article 11(5) of Regulation (EU) 2024/900 provides that Member States, including competent authorities, and the Commission are to encourage the drawing up of voluntary codes of conduct intended to contribute to the proper labelling of political advertisements.

(9) It is necessary to establish the format and the template of the labels and transparency notices, and to ensure that they are adapted to the medium used by the political advertisements. General requirements should be set out for labels and transparency notices of offline and online political advertisements to cover the broad range of physical and digital forms of publication, including, where applicable, merchandise. Additional requirements should address the specificities of linear and on-demand audiovisual media services and linear and non-linear radio services, as well as the distinct format of printed media, such as newspapers, magazines, brochures, booklets, flyers, posters or leaflets, and the particular features of the digital media, including online platforms, websites, mobile applications and computer games.

(10) Best use could be made of user interface elements facilitating navigation and information display in the online medium, such as thumbnails, icons, nested displays, pop-up windows, or overlay in-app messages, to present labels and ensure that citizens easily recognise political advertisements online without engaging with the political advertisement itself.

(11) It is important to establish technical specifications for transparency notices made available online. These technical specifications should be without prejudice to the technical requirements on the transmission of information to the European Repository for online political advertisements, which is necessary for political advertising publishers to comply with their obligations under Article 13(2) and (4) of Regulation (EU) 2024/900.

(12) In order to ensure accessibility for persons with disabilities, the relevant accessibility requirements set out in Annex I to Directive (EU) 2019/882 of the European Parliament and of the Council (2), such as the ones set out in Section III thereof, should be taken into account at the publication of transparency notices.

(13) This Regulation takes into account the specific needs of micro, small and medium-sized undertakings, in line with the principle of proportionality.

(14) The European Data Protection Supervisor was consulted in accordance with Article 42(1) of Regulation (EU) 2018/1725 of the European Parliament and of the Council (3) and delivered its opinion on 17 June 2025.

(15) The measures provided for in this Regulation are in accordance with the opinion of the Committee referred to in Article 29(1) of Regulation (EU) 2024/900,