(fra Kommisjonens initiativ 17.7.2025)

Digital Fairness Act

The 2024 fitness check (evaluation) on digital fairness identified gaps in consumer protection online.

Taking into account the existing EU digital rule book, this initiative aims to tackle problematic practices such as:

• unfair commercial practices related to dark patterns
• misleading marketing by influencers
• addictive design of digital products
• unfair personalisation practices.

It also aims to ensure a level playing field for online traders, facilitate enforcement and introduce potential simplification.

Call for evidence

Feedback period: 17 July 2025 - 24 October 2025

Public consultation

Consultation period: 17 July 2025 - 24 October 2025